Getting testimonials and reviews can be hard. You do great work, create helpful things, and your customers and clients love it all. They might even send you an email or other message saying so.
But, as much as they benefit from and enjoy your work, they might not ever take the time to write a review online or create a video testimonial for you.
They’re busy, and there’s another problem: they probably think it’s going to take a long time for them to create a testimonial or review for you because it has to be long.
Whether it’s written or recorded in some other way, a testimonial or review doesn’t have to be long to be helpful.
Getting testimonials in seconds
Check out this super short video that Steven Tessler made when he received his copy of my book. In about 15 seconds and a few words, he conveys his excitement.
You can use the email testimonial on your website and social media (with permission from your client, of course), but you can’t post it yourself as a review online. The reviewer has to do it.
We all need online reviews, too.
If you go searching, you’ll find that I do have some testimonials, but I only have one online review from an editing client. Decades of doing this work, hundreds of books I’ve edited or otherwise helped bring into the world, and I have only one review?! How is that possible?
As I said above, people are busy. My clients are busy, and I’m busy editing book after book, coaching, writing… and I always took the approach of letting my work speak for itself, thinking that I didn’t need to get reviews or otherwise market my work. After all, word of mouth has sent plenty of referrals for more than a dozen years.
That’s a mistake.
More success could be had with testimonials and reviews.
Asking for reviews and testimonials
So, busy or not, I’m going to start getting testimonials and reviews.
You should do the same. A 15-second video clip is all it takes.