Repurpose podcast content you’ve created to make it work harder for you. What does repurpose mean? It just means to use something for more than one purpose or in more than one way. In this case, a podcast episode can be turned into other types of content. It doesn’t deplete the original content or detract from it in any way—as long as it’s done right.
The image below shows what can come out of a podcast. You’ll notice that one episode can be turned into multiple blog posts as well as a lead magnet and social media posts. It could even form the basis for part of a book.
How to repurpose content
Simply posting the same thing in more than one location online isn’t repurposing content. That is duplicating content, and duplicate content is penalized by search engines. Repurposing has to be done the right way. Each piece has to be different enough that the search engines don’t flag it as duplicate content.
The whiteboard drawing explainer video below tells you how you can get help to repurpose your podcast episodes, turning them into other content that will help you improve your SEO and be found online. If people can’t find you, it makes it harder for them to hire you.
We know that if you podcast, you put a lot into it. The episodes you work so hard to create could do more for you. Have you ever thought about repurposing your episodes to get more benefit from them?
Podcast episodes can be turned into blog posts, social media posts, infographics, and other pieces—even books! With focused SEO used on those pieces, they will bring you more listeners, readers, customers, and clients. But what if you’re a busy person, and you already have an impossible workload? Or what if you just don’t want to learn something else you should be doing for your business? Don’t worry one bit. We can do it all for you so you can make your content work as hard as you do and grow your business for you. Check out the video and the Google Form below.
Here’s the Google Form that will let you tell us everything you want to say about your podcast. Let’s see what we can do for you! Just fill out the form below, and we’ll be in touch with our recommendations for you.