When I first heard of Pinterest, I checked it out and thought it was good for sharing images of things people like—and it is. Millions of people pin items every day. I didn’t realize the power of it for business, however, and that’s where this book about using Pinterest comes in. I had heard people talking about using it for their businesses, and I thought that’s great for people who sell products or art—things that are highly visual—but I didn’t see how it could apply to my business so much. So when I saw the Pinterest Power book, I thought I’d read it and see if the author had any ideas that might help businesses that don’t sell physical products.
Pinterest Power book
The first few pages are overview, talking about what Pinterest is and how it works. It walks you through setting up your own account, if you don’t already have one. The authors soon get into explaining the power Pinterest can have if it’s used properly.
This is the best book I’ve seen about Pinterest so far, and I was amazed at how it can help all kinds of businesses, even ones that don’t have physical products to sell—like writers and editors.
One thing I learned is that 80% of pins are repins. People share pins like crazy, so getting your original content onto Pinterest can be a real boost for your business.
Each of your pins (and the repins, if people do it properly) creates a link back to your site, which can help your website or blog rank better in search engines like Google. Google sees Pinterest as an authoritative site, which means links from there are better than links from some other sites.
Pinterest Power shares case studies of a few of the rock stars of the Pinterest world, and explains step-by-step how you can build your brand and your business with a pinning plan. It even has suggestions for what days of the week and times of day to pin your content, such as Saturday mornings around 9:00 EST. Pinterest Power is a book to buy and refer to again and again. It’s going on my shelf of business books.