Wired for Story says that stories may be more important than opposable thumbs are to humans. People have a natural affinity for story. Just look at any toddler. “Will you tell me a story, Mommy?” was what I heard most often from my children. That may be the most oft-repeated request among that age group. That, and “More juice, please.”
The desire for stories doesn’t diminish as we grow up. It might shift just a bit, such as in the types of stories, or the format, but it never goes away. Tabloids sell and gossip grows because our brains are wired for story. Those are juicy even if untrue. Some people will take whatever source they can find.
Current brain research informs this book. The author, Lisa Cron, gives just enough information about the brain as it relates to story. Those who want to delve further should check out Get Out of Your Own Way by Robert K. Cooper, PhD.
No matter what you write, your job is to engage your readers. Story is the most effective way to do that. This book explains it so well that I refer my clients to it and ask them to read it as soon as possible. Ideally, that is before they even start writing their books. I recommend it to you, too. Click the book to get yours.