If you’re like a lot of the people with whom I work and interact, you know that you should be posting on social media. But you also wonder what to post on social media. You don’t have much time to waste, so you can’t just sit there all day trying to think of what to share and then putting it together before publishing it.
What to Post on Social Media
If you’re not sure what to post on social media, you might like some suggestions for how to get your followers’ attention. You can use emojis, pictures, and videos to tell your story. You can also share some behind-the-scenes content to engage your followers. Here are some examples of great content you can share on social media.
First, let’s look at some different formats you can use: video, text, emojis, and photos. Then we’ll look at the three types of social media content I alluded to in the title.
While using emojis in social media is a popular trend, there are some things you should know before you use them. It’s important to remember that some people will choose to be offended no matter what you do. Also, some emojis have inappropriate connotations.
Emojis have a range of skin tones and colors, and some people will accuse you of being racist regardless of which one you use. You could go with Simpson color (yellow skin tone) in an attempt to avoid that accusation, and some people will claim that you’re for or against cartoon people.
Emojis may be inappropriate for various reasons. Some have been used with sexual connotations. Other emojis just aren’t appropriate for the particular company or situation. You don’t want to make your audience uncomfortable by using the wrong symbols. If you’re running a law firm specializing in divorce, for example, you might want to avoid using a broken red heart or blowing a kiss.
On the other hand, if you’re running a bakery, you could use an entire menu of emojis, from cakes to strawberries. Make sure you know your brand’s personality, and ask whether the emoji matches that vibe. This way, your online space will be consistent with your brand’s voice.
To be successful using emojis in your social media marketing, you need to understand the target audience. Research the different types of emojis and their meanings. Then, you can use them to engage your audience in conversations that relate to your brand. Ultimately, emojis can be an effective way to build your brand and boost your engagement rates.
The speed with which emojis convey meaning makes them an excellent choice for online advertising. A frowning emoji will get your message across much faster than a line of text will. Today’s audience has very little patience for ads and wants them to get out of their way as quickly as possible. Emojis make this easier for marketers. As a result, many companies have tried emojis for their social media marketing campaigns.
Using emojis in your marketing efforts is a great way to convey your brand’s personality to your target market. Emojis are becoming popular with Millennials, who love to interact with brands using emojis. They also help your brand portray an emotional response to your audience, which is a plus. They may not be right for every type of business, so be sure to test them first.
Using videos to post on social media is a great way to engage with your audience and show them how your product works. There are so many benefits of videos. They can show the inside of your production area or showcase a product. They can also reveal your authenticity and provide helpful information for your customers.
Videos as part of what to post on social media can be excellent. Leverage the power of video marketing on your social media profiles. People are more likely to watch videos than to consume content in any other format. They can be watched while relaxing at home or spending time in the gym. Some people even watch videos when they’re at work.
Posting or sharing videos on social media has multiple benefits. According to a recent study by Vidyard, social media videos rank higher than any other type of post on that platform. The majority of respondents watched videos for two to three minutes, and more than half viewed videos that have a call to action in them.
You can make your video content more effective and focus on topics that will engage your audience. Make sure to always include a call to action in your videos.
While Facebook users are becoming more interested in long-form videos, short-form videos still dominate paid and organic posts. Posts with the most engagement are approximately one minute long. Facebook users like to scroll, so make sure you start your video with a strong hook! Once you have created a video, you’ll be ready to post it to your social media accounts. Make sure to use a short description of the video, so people will be interested in watching it.
Using videos to post on social media is essential to reaching out to new audiences. You’ll need to have a Facebook or Instagram account to do this effectively. These sites are the first and third most popular social media sites. Using videos to post on social media is an excellent way to build a loyal fan base. There are millions of people on both sites, so you’re bound to find something relevant to your audience there.
When posting on social media, use images to promote your business. Using pictures and videos in your content can increase your engagement across all social profiles and websites. If you’re planning to use your pictures in a marketing campaign, here are a few ideas to consider.
I hope these tips will help you get started. However, there are some legal considerations that you should keep in mind before using an image. Copyright law is designed to protect the creators of content.
Using behind-the-scenes content
Behind-the-scenes content is a powerful way to build trust with your audience and expand your social media community. By providing your audience with access to the people behind the scenes of your business, you can demonstrate your brand authenticity and build brand loyalty. There is little academic research to support these claims, but the benefits of sharing behind-the-scenes content are clear. Here are three reasons why behind-the-scenes content is a powerful marketing strategy.
First, behind-the-scenes content can help you build a rapport with your audience. By presenting your employees, you can give potential clients a feel for your culture and show them who they’ll be working with. Potential clients will feel more comfortable working with you if they can relate to the people who are behind your brand. This will increase their trust and ultimately increase your likelihood of getting new clients and keeping them.
Second, behind-the-scenes content can help you build anticipation for future products. When people see your team working together on something, they feel more connected to you and your brand. People want to buy from a company that values its employees and gives them what they need. By sharing behind-the-scenes content, you can get your audience excited and ready for the launch. There are benefits to sharing behind-the-scenes content on social media.
Third, behind-the-scenes content helps you make connections with your audience on a personal level. This content allows your audience to see how your staff actually works and how they make their products. This helps them trust your company more and makes you more approachable and personable. That’s why behind-the-scenes content is important for businesses who want to gain trust and build a relationship with their audience.
Finally, behind-the-scenes content helps you attract the right audience for your content. For example, if you are a science-related media outlet, this type of content can help you gain more female viewers. If you’re looking to attract a younger audience or increase engagement, behind-the-scenes content can help you build your social media following and create loyal fans.
My friend and colleague John Schuchman helps me serve real estate agents with evergreen content to use in real estate emails, and he also coaches agents regarding how, when, and what to post on social media. We were talking about this just before I wrote this post, along with my friend Kent Sanders and a few others.
When someone on the call said she just doesn’t know what to post, I suggested the following framework, with three types of posts. Post about things that are inspirational, informational, and insightful. Brainstorm a list of items for each category (batch, as I always preach). It will make it so much easier for you. Then you can schedule them if you’d like.
Try one or all of these strategies. Then let me know how they worked for you!