Are you tired of scams? Tired of hearing all the hype about books, courses, and programs that promise the life and income of your dreams? Internet marketers are getting slicker, but they’re still ripping people off. And even the “free” things still take time and bandwidth, and if they’re not good, if they’re not worth the time, then they’re a ripoff. Marketers aren’t promising millions or get-rich-quick schemes anymore (well, some are, but I’m referring to the smart ones, the ones who lure us in with what sounds plenty realistic enough to still be true).
What they’re offering is what everyone wants: a little more money, a little less drudgery, a little more time freedom, a little less slavery. Nothing outrageous, nothing greedy. They are much more believable! They are still snake-oil salesmen, and people have to be careful.
The secret to wealth
These sleek marketers promise to share the proven path, reveal some secret. I rarely ever spend money on anything that’s making promises, though I have wasted some time on free webinars and the like, and I’ve read a lot. I’ve read many books about self-publishing and selling more books on Amazon—a much more legitimate pursuit than some generic online business model, yet still the purview of these marketers.
And you know what? They’re almost all the same. The webinars and Udemy courses are total wastes of time (at least for me). Every email is nothing but a sales pitch for something that doesn’t work, or is another one of those secrets-that-isn’t, or a program that might work but it costs more than my car, so the world may never know. One program consisted of a kid in front of his laptop’s camera, distracting background, and bad lighting; for hours, reading questions from his facebook feed about what the thing was going to be like. Apparently, that’s what it was going to be like. And people pay a thousand bucks for that?!
The books are almost all the same, too. Not just from author to author, but often books from the same author are like that: seven different titles that are basically all the same book. How those people sleep at night after putting out several books that are the same material rehashed again and again, I’ll never know. Maybe the money they make squelches their troubled consciences. There have been times when I was reading a book, saying to myself, “Wow, this is so familiar. Yep, thought so: I read this exact same paragraph (page, chapter) in another book by this guy.” He just copied and pasted entire sections. Shameful.
Can leaders be trusted?
The sad part: even the big names are doing this kind of thing, making promises that they just don’t keep, selling people dreams of financial independence, and leaving them with a pocketful of air. It’s a shame, and I don’t know how they live with themselves.
Is that how they got to be big names? Is there no substance to their offerings? Or does a person have to spend thousands with them to get any real material?
I know one thing: they all seem to be in bed with each other, cross-promoting each other’s “offers.” I received emails from several industry leaders about the same waste-of-time event recently. Each time I saw yet another big name promoting it, my stomach sank a little more. I decided to delete any incoming emails until the thing was over.
Tired of scams
I’ve had it with emails from people in the industry. If there ever is a real offer, I probably will never know, because I’m relegating marketers to the trash can. Pat, Michael, Dan, Don, Andy, Steve, Jeff, Amy, and anyone else, you have about one chance to be honest. People are tired of scams. If you’re going to make promises, deliver on them.
Don’t tease people and hint at a “vacation on a beach” lifestyle when you know full well there’s a 99% chance against anyone in your audience achieving that or anything like it. Be honest about it. Give people real information. Speak the truth or shut up. There are some of us who actually help people, who actually offer things of value . . . some of us who are working from home and living a life we’ve created, and people who hype it up and underdeliver interfere with the good work honest people are doing. Our life might not involve drinks with little umbrellas, and it might mean working at three a.m. (like I’m doing right now), but it’s real, and it doesn’t involve misleading anyone, ever. Clean conscience . . . priceless.