Stuck on your title? These 3 tips and questions will help you to find the right title for your book or blog post. When you need a title for a piece you’re writing, you need to do three quick things and then ask yourself three questions.
Three tips to stop being stuck on your title
1. First, realize that the title of a book is often decided after the entire book has been written, but it is usually the first thing decided about a blog post. You don’t have to choose your title until right before the cover design stage.
2. Set aside any ego or desire to have a cutesy, clever title on a blog post or on a book’s subtitle. Transparency is key on blog post titles and headings, and on book subtitles. A book’s title can be fun, attention-getting, etc., but the subtitle needs to be crystal clear and make a promise.
3. Finally, put yourself in your reader’s shoes. Think about what they want and need and how you can tell them, with your title, that your piece of writing has exactly what they want and need.
Three questions that help you pick a title for your book
To help with #3 in that list above, ask yourself the following questions:
- What exactly would someone type into Google to find this?
- Which words does the title need to have in it to make it crystal clear what the reader will get?
- What promise does the title make, and does the piece deliver on that promise?
Make sure your title is transparent and makes a promise to the reader. People want to know what the piece will do for them. Make sure the contents deliver on that promise, and you’re gold!
Getting stuck on your title is a pretty common problem, so whenever that happens to you, don’t worry. If you need help, book a call with me, and we’ll get it done.
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