Grow Your Business With a Book
Can you grow your business with a book? You can if you do it right!
Writing a book can be a lucrative way to build your business. However, it’s vital that you choose the right idea that will serve your audience well. It’s also important to have your book professionally produced. This can be done whether you write your book yourself or you hire a ghostwriter to do it for you.
How can you write a book to grow your business? As with anything in life, it’s helpful to learn from people who have done what you want to do. It’s even better to have a recipe to follow.
You’ll find that recipe in the group-coaching program called Your Book Bakery: 12 Weeks to a manuscript and in the book I’m currently writing, titled Your Book Bakery: Making it easy to write a book. You’ll also find many other resources and tips on this site and on Jennifer Harshman’s TikTok channel.
The key is to be specific about your topic and prioritize the needs of your readers. Yes, you want your book to bring you business, and it will if you first serve your readers. Having a great book outline that covers what your readers need while establishing you as the expert is crucial. So is keeping the reader engaged. Keeping paragraphs brief and using bullet points are two ways to make the text simple and easy to read.
Examples of books that grew businesses
Just so you know, I edited some of the books on this page, and the images are clickable and affiliate links. Because I know what the books did for the authors’ businesses, I’m using them as examples for this article. And hey, if you happen to buy them, I might get a dime at no cost to you. 😉
Dan Miller’s book 48 Days to the Work You Love
Dan Miller became a millionaire and grew a lucrative lifestyle business out of some lessons he wrote for a Sunday School class. It turned into his signature book, 48 Days to the Work You Love. Over the years, he’s written more books, launched a podcast, and founded a membership, but the first book was the catalyst. That grew his business massively and led to so many opportunities for him. A book can do the same for you.
Dan says the first step in creating a profitable business is to design your desired life. Then, plan your work around it. Make sure that you are the boss of your time. The best way to do this is to know exactly what you want out of life. This way, you’ll be able to choose work that’s both meaningful and profitable. With Dan Miller’s book, you’ll be able to create a business that will last you a lifetime. His 48 Days Eagles group is amazing as well.
Chris Tuff’s book The Millennial Whisperer
Consultant and corporate trainer Chris Tuff examined intergenerational conflict in the corporate setting. After studying the differences between millennials and older generations, he shared them, focusing on authenticity and empathy for a better workplace. Tuff’s insights are backed by years of experience and interviews with some of the world’s most influential leaders.
His book, The Millennial Whisperer, launched Chris Tuff’s consulting and training business to new heights. It shares practical tips on how to effectively communicate with millennials. In addition to explaining the differences between the Millennial generation and the previous generation, Tuff offers practical solutions to motivate and retain millennials. With millennials now accounting for more than 50% of the workforce, it’s essential that you get to know them and build a positive corporate culture for them.
Vincent Pugliese’s book The Wealth of Connection
Vincent wasn’t really interested in growing a business. In fact, he laughs when he says that for years, he did everything wrong, and his business grew in spite of that. He finally decided to write The Wealth of Connection, which is closely related to his business and podcast, Total Life Freedom.
The book has grown his business and opened so many doors for him already.
You too can write a book that positions you as the go-to expert on a topic or a group, and use it to grow your business.
The Art of Everyday Negotiation without Manipulation by Susie Tomenchok
Susie Tomenchok is an expert on negotiation with many years of experience in the workplace. She wrote one of the best books on negotiation, and she has used it to get more speaking engagements and more consulting gigs. If you have knowledge, either lived or learned in other ways, you can grow your business with a book.
Consultants and coaches write a book to get clients.
When coaching clients, one of the most effective ways to promote yourself and attract the right clients (and repel the nightmare clients) is to write a book. Writing a book can increase your credibility, attract new clients, and even increase your profits. There are several benefits to this approach.
Writing a book is a labor of love. Creating a coaching program around your book will allow you to share your knowledge with others while earning a full-time income. The rewards are huge. If you’re a coach, you’ll be thrilled to know that a book can help you expand your reach and attract new clients.
Writing a book helps you gain confidence and measure intangibles. It also helps you develop a process and replicate results. Knowing ‘how to do it’ is an invaluable tool and power for a coach. There are several ways to write a book. Here are a few ways:
If you want to grow your business, sharing your knowledge via a book is an excellent way to do it. A book opens doors. People buy books because they want to learn more about a topic. It also creates a common point of connection between people who share a common goal or audience. A book solves a problem for a specific group of people. The concept of your book should be appealing to the people who would be your target audience.
Establish yourself as the expert.
The benefits of positioning yourself as an expert in your industry are endless. You will gain a greater level of trust from your audience and be able to land amazing opportunities in your industry. Many celebrities and authors are paid millions of dollars to endorse their products and services, which shows that people are willing to listen to you when you talk about your expertise. In addition, being an expert in your field will increase your business’s visibility and revenue.
Publishing a book is a great way to establish yourself as an expert in a niche, and many entrepreneurs have found success by doing so. By presenting your expertise through your book, readers will view you as an authority on the subject matter and will look to you for advice. This will create a positive impact on your business and reputation.
You should also consider sharing your expertise on social media. In addition to writing your book and promoting it on social media, you should also participate in online communities, forums, and other websites. However, it is important to note that simply share other people’s content isn’t necessarily enough.
Budding experts should watch for opportunities to help journalists and other content producers such as podcasters. Let them know your area of expertise, and be available for any type of needs they have. I’m a member of HARO and am available to appear on a wide variety of podcasts, for example.
Marketing your book
You also need to learn how to leverage your book. If it sits in a drawer, no one will ever see it. That won’t help anyone learn about your business, hire you, or buy your products. If you want to make the most of your book, get a copy of 1,001 Ways to Market Your Book.
If you want to grow your business with a book, you’ll find all sorts of resources on this website and in the group-coaching program called Your Book Bakery: 12 Weeks to a manuscript.